Magazine Ad

This particular ad is assuming that the audience understands the role of technology in our society and how it has revolutionized the way we recieve information as well as the way it has affected print sources. Because it is trying to convince readers to continue to follow print, it makes the assumption that the majority of its audience prefers online reading. Therefore, the audience of the ad can be for online and print readers alike, but particularly for those online readers. This is the intended audience because the print magazine business is trying to persuade online readers to reconsider print. Using unique tools such as putting magazine titles into the text itself assists the argument because it uses evidence of the myriad of print magazine choices that are continually being read by the public.